GLASS CUBE BY RON GILAD

A gallery, a showroom, a space that conveys the Molteni identity.
Molteni&C commissioned Ron Gilad to design the Glass Cube, in its production unit in Giussano.

Gilad reinterprets the distinguishing themes of Molteni’s corporate identity: the materials – first and foremost wood - quality, experience, technology, industry and craftsmanship, their products and collections. He experiments with new possibilities, observes, like an entomologist at his microscope, deconstructing into fragments in order to focus on the details.
Here Ron Gilad’s ironic and provocative vision focuses on both timeless classics and contemporary items, and he reinterprets them, manipulating forms and functions. A sofa? Yes, but plunging into the space from the ceiling, for an alternative view of reality. A Gio Ponti chest of drawers? Yes, but sliced in half, like Damien Hirst’s dissected cow, to discover how it is made and reveal its technological core. The storage units and shelves designed by Gilad are composed geometrically, Donald Judd-style.

The heart of the project is a Wunderkammer, where reality and fantasy chase each other and come together, via the multimedia technology of 3D mapping projections, in a site-specific sound setting, composed by Fabrizio Campanelli and performed by the Budapest Symphony Orchestra.