Starting from September, on the most important Italian and international newspapers heads, the novelties introduced during the last Salone del Mobile, play a leading role in Molteni&C and Dada new advertising campaign: Password, the living system designed by Dante Bonucelli, Reversi’14 sofa, 45° side table and Chelsea armchair.
For the night subject: Nature bed, the folding armchair by Gio Ponti, Gliss Quick and Gliss Walk-In wardrobes. For Dada, the new Vela kitchen in the front beside Piroscafo, one of the best sellers designed by Luca Meda. A modern and suggestive architecture is the background for all setting.
The new graphic image, which re-designs all the communication means, advertising campaign, catalogues, price lists and website, is a part of the rennovation project for corporate identity.
The image consolidation for Molteni&C and Dada brands, as design global leaders on international bases, becomes stronger thanks to the new store concept which makes Flagship Store be an integrated communication mean.